"It is a pleasure to be working with you to pick out your perfect gown. This is one of the most important decisions that you will make throughout your life and we want to make sure it is perfect. I'm sure you have already spent many hours researching the Internet and magazines, visited countless stores, and tried on hundreds of dresses.

Now, it is finally that time to purchase the perfect dress. However, before you make your purchase, we realize you have one more question. Why are Internet stores cheaper? Internet stores are cheaper because they do not offer you full service. Since you have already spent countless hours doing all the research, the Internet store will only ask what style and what size you want. You then pay them 100% + shipping up front. In a few months, you will receive your dress in a little box. The dress will not be pressed nor steamed. Often, Internet stores never open the manufacture box they get to check if it is perfect before reshipping it to you–they just stick another label and forward the same box to you. This dress is now yours without much recourse.

Since all the dresses are handmade, each dress is made a little differently. If the size or fitting is not right, you are stuck with it. Internet stores never see you, tell you how you look, offer samples to try on, give fittings, nor do they offer full service. In conclusion, Internet stores must be cheaper because they don't offer full-service, and they will take all your money without ever investing their own money or time.

On the other hand, Puttin' On The Ritz is a full service store. This means that we have an expert bridal consultant team to spend hours in finding your dress, offer you dresses to try on and take right then, offer expert advice, and have customized fittings.

• First, we offer a one-stop-shop where you can also find headpieces, veils, jewelry, petty coats, shoes, bridesmaids dresses, mother’s dress, flower girl dresses, tuxedos etc. . .
  
  
• Second, the price you pay includes free shipping, all the time assisting in try-on, proper measuring, ordering, if possible, receiving, quality checking, making sure the dress received is made correctly, pre-fitting, post-fitting, steaming, etc. . .
  
  
• Third, once we receive your dress, we can offer you further expert alteration, customizing, adding special details, bustling, temporary storage, and final fitting.
• Finally, after your wedding, we can assist in repairing damaged gown, cleaning and gown preservation.
  

Needless to say, the small savings in price does not add up to the true cost of being a full-service store. This is why ful- service stores charge only slightly more than the Internet stores. Don't think you are saving some money now only to end up paying more later.

Again, thank you for giving us an opportunity to be of service to you and know that we are here to help you any way we can.

Linda Gilcrease
Owner
Puttin' On The Ritz